WHAT IS INSTAGRAM MARKETING?
Instagram has over 800 million active monthly users where 25 million are business profiles .Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light. Instagram can help to grow brand awareness and introduce products. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows to promote brand and product in a friendly, authentic way without hard selling to customers.