SEO stands for ‘search engine optimization’. It’s the process of making changes in your website design and optimizing it such that the it appears in the top of search engines like google, bing and yahoo. SEO has gone through a series of evolutions throughout the years. It’s a time intensive strategy and it demands significant attention. It is a fast paced, dynamic field and can be frustrating at times when you are relying on the outdated tactics. Thus its important hat you stay alert, updated and learn continuously about the up comings in this category.
The digital world has undergone a lot of changes over the years. Yet SEO is the most effective and efficient digital marketing strategy. Read More
In a web site what you rank for is being complete optimized by on the page and how much you rank for is completely optimized by the off-page SEO. To make it clear, let’s take a restaurant where the ambiance and the food preparation is like an on-page SEO and the advertisements we make is like off-page SEO. Read More
What is a landing page?
The landing page is one of the common vocabulary you might be hearing in digital marketing, but you might not be much profound of what it is and why it is important. As the name says landing page is a page where you would be landing when you are redirected for clicking an ad or an email. A good landing page is that it converts a visitor to a potential customer and that’s why it is important to have your landing page attractive and simple.