SEO stands for ‘search engine optimization’. It’s the process of making changes in your website design and optimizing it such that the it appears in the top of search engines like google, bing and yahoo. SEO has gone through a series of evolutions throughout the years. It’s a time intensive strategy and it demands significant attention. It is a fast paced, dynamic field and can be frustrating at times when you are relying on the outdated tactics. Thus its important hat you stay alert, updated and learn continuously about the up comings in this category.
The digital world has undergone a lot of changes over the years. Yet SEO is the most effective and efficient digital marketing strategy. Read More
In a web site what you rank for is being complete optimized by on the page and how much you rank for is completely optimized by the off-page SEO. To make it clear, let’s take a restaurant where the ambiance and the food preparation is like an on-page SEO and the advertisements we make is like off-page SEO. Read More
What is a landing page?
The landing page is one of the common vocabulary you might be hearing in digital marketing, but you might not be much profound of what it is and why it is important. As the name says landing page is a page where you would be landing when you are redirected for clicking an ad or an email. A good landing page is that it converts a visitor to a potential customer and that’s why it is important to have your landing page attractive and simple.
The world we live in is confined to many simple ideas to build up a business. But every idea you make, is it unique? No, it can’t be. The ideas you have can be in any form and any type of business. We have to showcase something unique and even if some part of it is unique you have to let the world know about the uniqueness or else the business won’t give any results. This is where marketing skills are needed. Read More
Marketers of the present day need more of reach with less investment. They prefer to constantly stay connected with the customer in an economical way. Email marketing is one of the best way to connect directly with customers in a most economical way
Digital marketing has become a fancy word everywhere around, there is a high probability that you have heard people talking paragraphs about the trend and scope of digital marketing.
WHAT IS INSTAGRAM MARKETING?
Instagram has over 800 million active monthly users where 25 million are business profiles .Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light. Instagram can help to grow brand awareness and introduce products. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows to promote brand and product in a friendly, authentic way without hard selling to customers.