What is content marketing?
Content marketing is a strategy of building a content with consistency and clarity. When customers go through your content it should educate them with proper information about the product. And the content that you produce should be able to deliver the values of your product in an engaging way which helps you to turn one time buyers into loyal customer.
In content marketing the content that you produce should be informative for your targeted audience and that could happen only if you are able to understand your customers and their expectation. So to understand your customers, you should have a proper interaction with them only then you would be able understand their expectations.