Our course modules:

SEO

• Search engine optimization or SEO in short, is a set of rules for optimizing your website for search engines and improve your search engine rankings.
• It is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate.
• SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
• In the current market scenario, SEO marketing is more important than ever.
• Search engines serve millions of users each day looking for answers to their queries.
• If you have a webpage, blog or an ecommerce set up, SEO can help your business grow and meet all the required business objectives.
• The majority of users are more likely to visit the webpages of one of the top 5 suggestions in the results pages.
• To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
• Search engine optimization is not only about search engines but good search engine optimization practices improve the user experience and usability of a web site.
• People using the internet trust search engines and being positioned in the top positions for the query the user is searching for, increases the web site’s trust.
• Search engine optimization is beneficial for the social promotion of your webpage. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
• Web sites with more than one author can benefit from search engine optimization in a direct and indirect way. Their direct benefits include a gradual increase in search engine traffic and their indirect benefit includes having a common regulatory system to use before publishing content on the site.
• SEO can put you ahead of the competition. If two webpages are hosting the same products/services and the same rates, then the search engine optimized webpage is more likely to have more customers and make more sales.

PPC

• PPC – pay per click is a method of internet marketing in which campaigners pay a fee each time one of their ads gets clicked upon. In essence, it implies buying’ visits to your webpage, rather than getting those visits organically.

• SEM – search engine marketing is one of the most popular forms of pay per click ads. It enables campaigners to bid for their advertisement placement in a search engine’s sponsored links when a user searches for a keyword that is related to their business offering.

• Every time an advertisement is clicked, sending a user to the hosted webpage, a small fee has to be payed to the search engine. When pay per clicks work efficiently, the fee is minimal, because the visit is worth more than the fee paid for it.

• Search engines reward campaigners who can create relevant, intelligently targeted pay-per-click campaigns by charging them a smaller amount for ad clicks.

• If your advertisements and landing pages are useful and satisfying to users, Google charges you comparatively lower per click, leading to maximized profits for your business. So if you want to start using pay per clicks, it’s important you learn how to do it properly.

Affiliate marketing

Affiliate marketing is a marketing method by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked online via affiliate links from one webpage to another.
Since affiliate marketing works by the distribution of accountabilities of product marketing and creation across parties, it manages to leverage the abilities of a variety of individuals for a more effective marketing strategy while providing contributors with a share of the profit. To make this work, three different parties must be involved:
Seller and product creators.
The affiliate or advertiser.
The consumer.
Let’s dig into the complex network these three parties share to ensure affiliate marketing is a success.

1. Seller and product creators.

The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Also known as the brand, the seller does not need to be actively involved in the marketing, but they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing.

2. The affiliate or publisher.

Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.
Affiliates often have a very specific audience to whom they market, generally adhering to that audience’s interests. This creates a defined niche or personal brand that helps the affiliate attract consumers who will be most likely to act on the promotion.

3. The consumer.

Whether the consumer knows it or not, they (and their purchases) are the drivers of affiliate marketing. Affiliates share these products with them on social media, blogs, and websites.
When consumers buy the product, the seller and the affiliate share the profits. Sometimes the affiliate will choose to be upfront with the consumer by disclosing that they are receiving commission for the sales they make. Other times the consumer may be completely oblivious to the affiliate marketing infrastructure behind their purchase.
Either way, they will rarely pay more for the product purchased through affiliate marketing; the affiliate’s share of the profit is included in the retail price. The consumer will complete the purchase process and receive the product as normal, unaffected by the affiliate marketing system in which they are a significant part.

Website planning and optimization

Website optimization is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page.

The more relevance the search engines determine your website has for a given search, the higher the website will rank. When you consider that more than 60% of Internet users will not look beyond the first page of search results, it’s important to use search engine optimization to push your ranking as high as possible.

SEO services for website optimization address a variety of factors, including keyword selection, adding and refreshing content, creating search-engine friendly design, building links, and resolving technical issues that may drive search engines away.