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COVID-19 MARKETING STRATEGIES
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What is content marketing and its Types
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Why a Website Matters for Marketing

COVID-19 MARKETING STRATEGIES

It has been roughly a year and a half that the Coronavirus started to flip our lives upside down.

Starting right from maintaining social distancing and staying indoors for almost the entire day, to continuously washing our hands and wearing masks the moment we step out of our homes, the novel Coronavirus is something strange and evil that none of us had ever imagined which would turn our lives topsy turvy.

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What is content marketing and its Types

What is content marketing?

Content marketing is a strategy of building a content with consistency and clarity. When customers go through your content it should educate them with proper information about the product. And the content that you produce should be able to deliver the values of your product in an engaging way which helps you to turn one time buyers into loyal customer.

In content marketing the content that you produce should be informative for your targeted audience and that could happen only if you are able to understand your customers and their expectation. So to understand your customers, you should have a proper interaction with them only then you would be able understand their expectations.

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