WHAT IS PPC?
Pay Per Click (or PPC advertising) is a type of paid digital marketing wherein the advertisers pay a nominal fee each time their ad is being clicked by the users. The key word PPC can, in fact, pertain to the paid ads that are out there on social media networks, like Facebook, Twitter and LinkedIn, etc.
PPC advertising is one of the best opportunities to give your business a push by making your brand and products in front of interested users who may never have otherwise never realised it. PPC is definitely considered as an indispensable tool for enhancing your brand’s popularity and fame, attracting leads and initiating conversions.