A question we are often asked is “Which is better is it SEO or PPC?” There is no straightforward answer to this question; it honestly depends on the situation you are currently in and where you want to be (your future objectives).
Statistics prove that organic search delivers more volume at a better cost per lead than paid search. But which approach is better? Let’s dig in deeper and find out which among this two SEO and pay-per-click (PPC) as a marketing strategy is the best one to boost traffic to your website.
For Example: A local business with few competitors can develop good visibility in the local and organic search results with a little spend on SEO. Likewise, a new e-commerce store competing with titans like Amazon or eBay is likely going to struggle in organic search for just a short term.
SEO offers better results in search marketing. The below statistics prove so:
• Organic results are 8.5x more likely to be clicked than paid search results
• The opportunity from organic search is 5.66x more than that of paid search
And various others statistics prove the long-term benefits. But, you won’t rank No #1 overnight.
SEO may take time, but the results are long-lasting while with PPC when you stop paying for clicks, traffic will also stop. Based on that disproportion alone, it’s obvious the staying power of organic search does outweigh that of paid search.