SEO is a three letter acronym for Search Engine Optimization. Search engine optimization is a trick used to rank higher on search engines. To achieve higher ranks on search engines, you need to make changes to your website which in turn makes it much easier for search engine algorithms to understand your content.
SEO is much more than just a bunch of dumb rules that people have made up to show your site higher on Google. It’s about reaching out to and communicating with people who are using Google to solve their problems. Nevertheless, if you write for humans, not robots, you will find success in your SEO efforts.
SEO takes a continuous effort to improve your site’s organic search ranking and discover new avenues to produce content to enlarge your reach in a meaningful way.
Benefits of SEO agency
1. More Traffic, Higher Revenue
More site visitors equals more leads and ultimately generating you a higher revenue. SEO is now a must-have in your marketing strategy even in case you do not have a dynamic site.
The more efficient your SEO efforts are, the likelier they’ll lead to higher search rankings. SEO doesn’t go well only for increasing your direct sales, but for being found online during a customer’s product research.
2. Targeted keywords
SEO software solutions can mix and match keywords based on relevance, value, competition and other metrics. They let you discover sets of long-tail keyword that may be hardly used in your niche but might be profitable to the business. The most advanced solutions can aggregate unique keywords in billions of search queries.
3. Keyword Research Time
The tedious, time-consuming challenge of manually attempting to find key phrases one after the other is replaced by an automated procedure that examines critical phrases in bulk. The work that takes hours can now be done in minutes, freeing up your time for other important aspects such as planning out content strategies and analyzing outcomes.
4. Organized keywords
Related keywords are also automatically grouped and categorized by relevance, value or any other metrics. Instead of having just a spread out list of keywords, you’ve a structured list which makes it easier to sort the number one high-value group versus the secondary group. This enables you to plan your organic SEO campaigns with precision, whether or not it’s a full-scale method or an exploratory sortie to capture temporary search ratings from a competitor’s stronghold.
5. Link insights
If you have an active link-building approach, SEO software solutions offer an inbuilt space to manage your link partners. For instance, Google Page Rank and Alexa help you to organize your various websites, search performance and others under one roof. It is also easier to track inbound and outbound links and spot broken links.
In the same breath, you can additionally view the search ratings of your competitor’s websites. By analyzing your most significant competitors’ inbound links and plan your keyword campaigns around them hoping to seize some juicy traffic and funnel in your way.
6. SEO content ideas
On top of average search rankings of a given topic, some solutions even provide trending analytics and suggestions based on popularity and relevance. They churn out real-time data on the hottest topics at the moment; stories are categorized and ranked based on searches, links, and citations by other sites. Advanced tools even provide predictive analysis to indicate the trending topic’s direction in the next few hours, which significantly aids your decision to use the topic or not. This guarantees that your site is always pertinent to the market’s interests.
Limitations and Problems with SEO agency
1. SEO Results Will Take Time
The process entails understanding your content listed through search engines like Google and yahoo which could take several hours, days or even weeks.
If you need or want on the spot results from your marketing campaign, then SEO might not be a good route for you to take, you need to try SEM (search engine marketing).
2. SEO Will Take AN Extended Time To Get You An ROI
If it takes a long-term to generate great results out of your search engine optimization efforts, then it’s also going to take the same time to attain a good Return on Investment (ROI).
3. SEO Will Require A Big Investment For A Competitive Niche
Unless you do everything to your SEO marketing campaign like attracting back links and generating content, search engine optimization isn’t a completely “free” digital marketing device.
4. SEO has no guarantee for results (especially 1st-page ranking)
Landing on the first page of Search Engine Results will be one of the most vital goals you should plan to accomplish with your SEO activities. As 75% of search users most likely never scroll past the very first page, landing on them is what matters in search results.
5. SEO Provides You No Full Control
No one knows the actual ins and outs of search engine algorithms except the experts. What you think matters in search rankings? What do the so-called gurus suggest? May deliver results that you are expecting.
Only these search engines know, and hence have complete control over how much traffic you will create and what type of traffic you will be getting on all your SEO efforts. It’s different from paid marketing where you will be getting results proportionate to what you paid.
6. Risk of being penalized
Search engines like Google, Bing, etc. have come out with various updates throughout the years. Google’s search engine algorithms have had fancy names like Panda, Penguin, and Hummingbird.
A Final Word
In the end, the cons can only be handled by an SEO expert. Hence, even though SEO takes the time, it shows tangible results which would stay longer, unlike PPC which charges for every lead. Hiring an SEO agency is worth all your investment as it would give you more exposure and boosts your brand awareness.