WHAT IS A SEARCH ENGINE?
To simply put it, Search engine is a program that searches for items in the web as per our request.
Now, here’s an example to make you understand better, your favourite google is a search engine. Other examples include Bing, Yahoo and AOL.
HOW DO SEARCH ENGINE BRING YOU RESULTS?
So, people store their data in the form of websites and web pages in a server owned by the search engine and the program of the search engine surfs all the data it holds to pick the data catering to the requester’s need.
HOW DOES A SEARCH ENGINE RECOGNISE IF A SITE IS RELEVANT TO A SEARCH?
When you type a word in the google search box ,for example ,say cars under 10 lakhs, the search engine searches the entire web to find a cumulation of similar words in a web page. Every web page has a underlying code (say, a special language which the search engine can identify) which has various tags and meta tags ,they must be optimised relevantly to help the search engine identify the content.
Google analyses if your content is credible enough by checking, to how many more websites your website is linked and how omnipresent it is. So , to increase your chances of being identified by google ,you have to link to other websites through your backlinks .
- You can pay for advertisements like google advertisements .
- You can optimise your content with keywords ,so that it is easy for the search engine to pick you.
- You can strengthen your website through backlinks and submissions.
These are the very few simple ways.
Once ,you are done optimising your content, strengthening your backlinks and updating it ,you need to check if your plan worked, you need to check which keyword requires more of your attention and which keywords should be ignored , you should analyse your website against your competitor’s to see what works and what doesn’t .You might want to follow up on your results and take inputs from them, this is where various analytics tools like google search console ,spyfu etc comes in handy.
An agency which optimises your content relevantly according to the keywords to bring you on the top of the search engine is called a SEO/DIGITAL MARKETING agency. They also help you strengthen your online presence by taking care of your social medias (SMO- Social Media Optimisation ) and other off page activities (strengthen your backlinks) .They use advanced analytics tools to help you do the right thing.
THIS IS ALL THE BASICS YOU NEED TO KNOW ABOUT SEARCH ENGINES TO OPTIMISE IT TO YOUR ADVANTAGE.