SEO stands for ‘search engine optimization’. It’s the process of making changes in your website design and optimizing it such that the it appears in the top of search engines like google, bing and yahoo. SEO has gone through a series of evolutions throughout the years. It’s a time intensive strategy and it demands significant attention. It is a fast paced, dynamic field and can be frustrating at times when you are relying on the outdated tactics. Thus its important hat you stay alert, updated and learn continuously about the up comings in this category.